Everybody wants to increase the CTR of their ads on Facebook, Instagram, Google, Pinterest, etc. The higher the CTR, the lower the costs per click. A high CTR means that the audience is responding well to your ad and that the content you are advertising is appealing to them.
But the question is; How can YOU increase the CTR of your ads? Well, I’m gonna tell you. It’s easier than you think if you follow these steps properly. If you do this, I could promise you that you’ll start to see better results. Let’s begin.
- Make sure you’re targeting the right audience with the right message.
What I mean by this is that you need to do your research before you start advertising something on Social Media or other related channels. Ask yourself who is your dream buyer. How old are they? What gender? What do they like? What do they don’t like? What are their fears and their dreams? And other relevant questions. So once you have the answers to these questions, you will be able to create a dream audience and target this audience with your ads. So your CTR will definitely increase because you are targeting the right people who will be interested in what you’re selling. You get rid of the people that don’t care about you by narrowing down your audience.
And once you have your audience ready, you need to craft the right message. If the audience is older, then make sure to use a more elegant language and address their need. If the customers are women then make sure to use more emotional and the right language. If the audience cares more about the facts and features, make sure to bundle them with the benefits of your product in order to make it more appealing.
2. Make a good creative and add a little urgency to your advertising
So we know that content is KING. But do you live by that rule? So before you start advertising and creating the campaign, please make sure that your content is good. Otherwise, it doesn’t matter what you do, you will always get poor results. Make a good video, a good image, a good something!!! But make it good.
And then, add a reason why your customers should click on the ad. You could write something like “Limited Time Only”, or “Only Until Stock Lasts”. If you give the audience an extra reason to click on your ad, they will probably do. And it works more if you introduce the fear of missing out. Missing out on a good price, on an exclusive offer, on that unique opportunity.
So there you have it. Go out there and start making better ads and start making more money.
If you like this post let me know in the comments or leave a comment if you have any doubts or recommendations. I’ll be happy to answer to your message.
And if you’re interested in working with me, just fill out the form for your free strategy session, and let’s get started!
Have a good one,
Juan Diego