{"id":1891,"date":"2020-07-09T12:03:45","date_gmt":"2020-07-09T12:03:45","guid":{"rendered":"http:\/\/www.juandiego-diaz.com\/?p=1891"},"modified":"2020-10-10T11:26:59","modified_gmt":"2020-10-10T11:26:59","slug":"how-to-increase-your-ctr-on-your-ads-in-2-simple-and-easy-steps","status":"publish","type":"post","link":"http:\/\/www.juandiego-diaz.com\/es\/how-to-increase-your-ctr-on-your-ads-in-2-simple-and-easy-steps\/","title":{"rendered":"C\u00f3mo aumentar el CTR de tus anuncios en 2 simples y f\u00e1ciles pasos"},"content":{"rendered":"

Todo el mundo quiere aumentar el CTR de sus anuncios en Facebook, Instagram, Google, Pinterest, etc. Cuanto mayor sea el CTR, menores ser\u00e1n los costes por clic. Un CTR alto significa que la audiencia est\u00e1 respondiendo bien a tu anuncio y que el contenido que est\u00e1s anunciando es atractivo para ellos. <\/p>\n\n\n\n

Pero la pregunta es: \u00bfC\u00f3mo puedes aumentar el CTR de tus anuncios? Bueno, te lo voy a decir. Es m\u00e1s f\u00e1cil de lo que crees si sigues estos pasos correctamente. Si lo haces, podr\u00eda prometerte que empezar\u00e1s a ver mejores resultados. Comencemos.<\/p>\n\n\n\n

  1. Aseg\u00farate de que te diriges a la audiencia correcta con el mensaje adecuado.<\/li><\/ol>\n\n\n\n

    Lo que quiero decir con esto es que tienes que hacer tu investigaci\u00f3n antes de empezar a anunciar algo en los medios sociales o en otros canales relacionados. Preg\u00fantate a ti mismo qui\u00e9n es el comprador de tus sue\u00f1os. \u00bfQu\u00e9 edad tienen? \u00bfQu\u00e9 g\u00e9nero? \u00bfQu\u00e9 les gusta? \u00bfQu\u00e9 es lo que no les gusta? \u00bfCu\u00e1les son sus miedos y sus sue\u00f1os? Y otras preguntas relevantes. As\u00ed que una vez que tengas las respuestas a estas preguntas, podr\u00e1s crear una audiencia de ensue\u00f1o y apuntar a esta audiencia con tus anuncios. As\u00ed que tu CTR definitivamente aumentar\u00e1 porque te diriges a la gente adecuada que estar\u00e1 interesada en lo que vendes. Te deshaces de la gente que no se preocupa por ti reduciendo tu audiencia. <\/p>\n\n\n\n

    Y una vez que tengas tu audiencia lista, tienes que elaborar el mensaje correcto. Si la audiencia es mayor, entonces aseg\u00farate de usar un lenguaje m\u00e1s elegante y atender sus necesidades. Si los clientes son mujeres, entonces aseg\u00farate de usar un lenguaje m\u00e1s emocional y correcto. Si el p\u00fablico se preocupa m\u00e1s por los hechos y las caracter\u00edsticas, aseg\u00farate de combinarlos con los beneficios de tu producto para hacerlo m\u00e1s atractivo. <\/p>\n\n\n\n

    2. Hacer un buen creativo y a\u00f1adir un poco de urgencia a su publicidad<\/p>\n\n\n\n

    As\u00ed que sabemos que el contenido es REY. \u00bfPero vives seg\u00fan esa regla? As\u00ed que antes de empezar la publicidad y la creaci\u00f3n de la campa\u00f1a, por favor aseg\u00farese de que su contenido es bueno. De lo contrario, no importa lo que hagas, siempre obtendr\u00e1s malos resultados. \u00a1\u00a1Haz un buen video, una buena imagen, un buen algo!! Pero hazlo bien. <\/p>\n\n\n\n

    Y luego, agrega una raz\u00f3n por la que tus clientes deben hacer clic en el anuncio. Podr\u00edas escribir algo como \"S\u00f3lo por tiempo limitado\", o \"S\u00f3lo hasta que duren las existencias\". Si le das a la audiencia una raz\u00f3n extra para hacer clic en tu anuncio, probablemente lo har\u00e1n. Y funciona m\u00e1s si introduces el miedo a perderse. Perder un buen precio, una oferta exclusiva, una oportunidad \u00fanica. <\/p>\n\n\n\n

    As\u00ed que ah\u00ed lo tienes. Sal ah\u00ed fuera y empieza a hacer mejores anuncios y empieza a ganar m\u00e1s dinero.<\/p>\n\n\n\n

    Si te gusta este post, h\u00e1zmelo saber en los comentarios o deja un comentario si tienes alguna duda o recomendaci\u00f3n. Estar\u00e9 encantado de responder a sus mensajes. <\/p>\n\n\n\n

    Y si est\u00e1s interesado en trabajar conmigo, s\u00f3lo tienes que rellenar el formulario para tu sesi\u00f3n de estrategia gratuita, y vamos a empezar!<\/p>\n\n\n\n

    Que tengas un buen d\u00eda,<\/p>\n\n\n\n

    Juan Diego<\/p>","protected":false},"excerpt":{"rendered":"

    Everybody wants to increase the CTR of their ads on Facebook, Instagram, Google, Pinterest, etc. The higher the CTR, the lower the costs per click. A high CTR means that the audience is responding well to your ad and that the content you are advertising is appealing to them. But the question is; How can 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